The Varvel Group, specialists in power transmission systems, recently launched a new website for their Indian subsidiary to strengthen its hold on the local market.
The design, production and marketing of Varvel’s high technology gearboxes is carried out not only in Italy, but in over 60 countries around the world.
Varvel has had a strong presence in India for many of years, and in 2011 formed a joint-venture with MGM Motori Elettrici: MGM-Varvel Power Transmission Pvt. Ltd. Since then, Italian precision engineering has been promoted to Indian industry through the operations of Varvel’s Chennai-based subsidiary, which assembles and distributes the company’s products nationwide. To boost sales on the Indian market even further, Varvel recently launched the website www.varvel.in, an extension to the corporate website designed to improve the recognition and use of Varvel brand products by Indian industry.
On top of the new website, MGM-Varvel is also highly in its promotion of Varvel gearboxes to Indian industry, and participates in leading trade fairs and exhibitions around the country.
For example, from 3 to 6 August, the company was at PackPlus, Asia’s most important event for packaging and processing, and for the production and distribution of all packaging-related products. From 9 to 12 August, MGM-Varvel exhibited at Automation Expo in Mumbai, the region’s most important event for automation and instrumentation.
These and other such activities confirm the validity of the strategy of internationalisation that the Varvel Group has been pursuing for many years.
As Francesco Berselli and Mauro Cominoli, respectively President and General Manager of Varvel SpA explain, “We are living in an international world and competing in a growing and increasingly competitive market. If we are to succeed, we need to be effective in presenting the values that set us aside from the competition. For us, representing Italian technical excellence around the world is a source of great pride. It also stimulates us to improve continuously and to look to the future.”