The Varvel Group is continuing its drive towards internationalization in the Middle East with ambitious plans for growth in Iran, as the country’s precision engineering market has great potential.
Since 1955, when the company was formed, Varvel has built up an extensive global network that guarantees the brand a presence in over 60 countries. The case of Iran is emblematic as the country’s precision engineering market has great strategic value and potential. Thanks to support provided by the local distribution network, over these last two years in particular, the group has made great progress in brand awareness by demonstrating the quality and versatility of its range to machine producers mainly in the poultry farming and ceramic sectors. To consolidate its presence, in recent months Varvel has taken part in two of the most important exhibitions for Iranian industry: CeramTech and IInEX, the International Industry Exhibition.